AVG. CTR 6.8% CONVERSIONS +142% Google Ads & OCT Active

Our Process

Everything you get with this engagement.

Stage 01

Pre-Ads (Discovery & Strategy)

✓ Business & Goal Audit for key KPI alignment
✓ Competitor ad copy and budget spend analysis
✓ In-depth keyword and intent mapping research
✓ Landing page and user experience conversion audit
Stage 02

Tech Setup & Creative Build

✓ Google Tag Manager & GA4 data pipeline tracking
✓ High-converting landing page creation with CRO guidelines
✓ Search, Shopping, and PMax campaign architecture build
✓ Looker Studio reporting dashboard measurement framework
Stage 03

Management & Optimization

✓ Continuous A/B testing for copy and creative assets
✓ Daily search term hygiene and negative keyword mitigation
✓ Smart bidding migration to Target CPA and Target ROAS
✓ Monthly strategic performance reviews and funnel audits

Campaign Performance Dashboard
ROAS Tracking Report
Keyword Intelligence
Conversion Funnel Analysis
Performance

Campaign
Performance

Drill into every campaign with cost per lead, ROAS, conversion rates, and trend analysis. No fluff metrics, just what drives decisions.



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